“Social networking can provide you with an incredible competitive advantage.
 I wrote The Social Factor so you can exploit that advantage, and unleash the
 innovative and creative energy that will drive your organization—or your
 professional life—to the next level.”   –Maria Azua

IBM Vice President Maria Azua leverages over twenty years’ experience in the IT industry, along with pioneering work in social networking at IBM to create what many are calling the definitive work on social networking.

Ever wonder about wikis, blogs, tag clouds and cloud computing? In The Social Factor, Maria explains these and many other social networking concepts and tools that impact the way we communicate, work, and play in the 21st century.

The Social Factor digs down deep into the importance of social networking for our personal and work lives, and at the same time Maria has created a text that is accessible, lively and fun for even the non-technical reader. Learn More and Read a Chapter